Bengaluru, Karnataka, India

Urban Ladder a leading consumer brand in the home furnishing space, today made a strategic announcement to collaborate with Amazon.in, India’s largest online store, strengthening Urban Ladder’s journey of making a million homes beautiful. This partnership will give homes across India access to products curated by Urban Ladder’s in-house team of designers, backed by extensive customer research. A household brand, Urban Ladder is built on the tenets of design and trust, making it brand of choice to be listed on India’s largest and most trusted marketplace. The first phase of the launch will see the listing of over 300 furniture and mattress options across categories.


Amazon.in seeks to build the most customer-centric online destination giving customers more of what they want and at the same time provide sellers with a world-class e-commerce platform. Amazon.in’s customers will now have access to a wider selection of modern and contemporary designs from India’s most loved furniture brand.

With a commendable Net Promoter Score (customer referral score) of 0.80 Urban Ladder will continue to ensure customers receive the same level of experience. All products will be shipped, delivered and installed by Urban Ladder trained teams, furnishing homes across 10 cities in India. Urban Ladder will not have any differential pricing for products listed on Amazon.in. All products bought will be eligible for an EMI option. The second phase of the launch will see the listing of over 400+ décor products, exclusively curated by Urban Ladder.

“We are delighted to partner with India’s leading and most trusted marketplace in our journey of making a million homes beautiful. The common ground for both Urban Ladder and Amazon was the principle of customer obsession that guides both brands. Amazon.in has been seen as an online powerhouse which shoppers have been increasingly gravitating towards, at the same time delivering customers with an ‘experience’. This platform will give us the accessibility to leverage multiple channels and offer new customers an experience of shopping for furniture online.” Said Mr. Ashish Goel, CEO and Co-founder, Urban Ladder.

According to Mr. Sumit Sahay, Director Category Management, Amazon India, “We are happy to partner with Urban Ladder and offer our customers across India an easy and convenient access to the brand’s curated range of the best designs and quality of furniture. Amazon.in has the largest online furniture store with over 50,000 products and the Furniture category on Amazon.in has been witnessing a tremendous sales growth of over 8X since last year. With festive shopping commencing soon, customers on Amazon.in will now be able to purchase an enhanced range of offerings in the furniture and home décor and enjoy fast and reliable doorstep delivery.”

All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to over 80 million of products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery, Sunday and Morning delivery on products fulfilled by Amazon. And now with the launch of Amazon.in’s most loved global offering Prime, can now enjoy guaranteed fast free delivery of thousands of products in 100 cities.

Urban Ladder is a curated home furnishing destination with more than 4000 products across 35+ categories in furniture and home décor such as sofas, beds, dining tables, bookshelves, lamps and carpets.  The company works on design insights from across the country, to develop furniture relevant to the consumer’s taste and preferences. Urban Ladder has its own operations and delivery team in every city that it delivers.

About Urban Ladder

Urban Ladder was co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The leading furniture and home décor brand provides a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes.

With over 4000 products and 35 categories such as wardrobes, sofas, beds, dining tables, storage shelves etc., Urban Ladder is India’s leading furniture brand. The furniture is closely curated with design inputs from Urban Ladder’s in-house team of experienced designers. At present, Urban Ladder delivers to 19 cities in India (Bangalore, Mumbai, Delhi/NCR, Chennai, Goa, Pune, Hyderabad, Cochin Ahmedabad, Chandigarh, Surat, Kolkata Mangalore, Jaipur & Baroda) and this number is expected to grow soon.

Please visit www.urbanladder.com  for more.

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.