Mumbai, Maharashtra, India, a 500 Startups backed product research engine today announced a milestone of serving over 100M visitors on its site. With this latest milestone, Pricebaba is one of the few web portals in India to cross the 100 Million threshold, thus serving a significant percentage of India’s online population.

With a growing consumer electronics & e-commerce market in India, increasing number of consumers are relying on the internet to research and find products. Pricebaba fills this gap with a comprehensive engine that answers what to buy, where to buy and how much to buy it for.

Annkur P Agarwal, Co-founder & CEO of Pricebaba on reaching the milestone said, “Pricebaba started with an aim to help consumers shop more powerfully. Over the years we have proudly served over 100 Million visitors and a testament to our work is the fact that we haven’t spent any money on advertising to acquire these users.”

Pricebaba is also expanding its offering to 10 new categories. From now on, it will offer product & price research for Televisions, Microwaves, Washing Machines, Refrigerators, Pen Drivers, WiFi Routers, Printers, Portable Storage Devices and Power Banks in addition to Mobiles, Laptops & Smartwatches. There are plans to foray further into more categories, with the ultimate aim being to become the one stop shopping assistants to this massive audience reach of Pricebaba.

“Our proprietary Value For Money engine, powerful interface and compare features have helped us build a compelling research engine for the new categories we have launched from day one. We look forward to partner with our consumers in all their shopping needs,” Mr Agarwal added.

Launched in 2012, started by bringing local retailers across India to its web platform. Pricebaba has raised seed funding from California based accelerator and VC firm, 500 Startups and a group of angel investors including Dinesh Tejwani, Karamveer Singh and Ranjeet Walunj.

About Pricebaba:

Established in the year 2012, currently serves over 3 million users every month, helping them choose their next gadget. Pricebaba always had a clear vision of solving a major problem for the retail industry by providing the users with local and online prices for a smartphone they wish to buy.  With smartphones being more popular and affordable than ever before, Pricebaba decided to aim at cracking the mobile phone category in order to begin its adventure. In theory, at its inception was a location-based product research engine. In practicality, it has always been a product made keeping its user and their demands at heart, which is why with the growing internet penetration and overwhelming trust that users have on e-com portals, towards the fag end of 2015, Pricebaba decided to focus the energies into online shopping. Keeping the offline model exclusive with Spice Hotspot and the likes of Poorvika, has ensured that the reach of Pricebaba, remains across the spectrum. You can visit Pricebaba at:

About the executive team:

Annkur Agarwal, Co-founder & CEO

Pricebaba is headed by Mr Annkur P Agarwal. Annkur has been creating businesses on the internet since 2002, starting his career with online retail and then moved into a media business just before the boom in new media started in India. He has been an active part of the startup community in India organizing Startup Saturdays and Startup Weekends across the country.

Tirthesh Ganatra, Co-Founder

Tirthesh Ganatra is the Co-Founder of PriceBaba and leads the tech developments making the experience user-friendly. As a budding engineer, right out of college and making Pricebaba, TG, as he is fondly called is a first generation entrepreneur and still believes he is a developer first and an entrepreneur second.

More information:

New categories:

Washing Machines: