Octane Marketing won industry recognition at the recently concluded Drivers of Digital Awards for Via.com’s ‘Biggest Online Travel Sale’ email campaign.
Speaking on the occasion, Kousik Bhattacharya, Head- Marketing and B2C Business, VIA said, “This is another fantastic feat for VIA. We are very happy that our endeavour to improve customer experience through our digital transformation has been recognised by industry experts. This honour showcases VIA’s commitment in offering out-of-this-world experiences to the discerning traveller and redefining the travel ecommerce landscape in India. Our partnership with Octane has been a great one and we look forward to strengthening this partnership in the years to come.”
According to Mr. Bhattacharya, Octane’s effective customer segmentation strategy ensured that the campaign emails reached out to the right audience and gained maximum participation from them. During the campaign, Via.com’s transactions increased by 10 times and received a remarkable 500 million impressions in just a span of 3 days.
This intuitive marketing strategy impressed the award jury at Inkspell and was honoured a gold award in the email marketing category. Commenting on this industry recognition for Viacom, Samarth Saxena, Director & Co-founder, Octane Marketing (octane.in) said, “Email Marketing has changed drastically over the last 12 months. The central roadblock for most email marketers is the lack of sophisticated tool(s) that can bridge the gap between marketer’s intention and customer’s requirement. At Octane, we frequently update our martech platform to enable a deeper contextual connect between brands and consumers.”
Launched on 28th July, 2006 as flightraja.com and incorporated in 2007, Via.com has silently revolutionised the travel industry. In just ten years of operations, Via.com has annual sales close to $700 Million with around 11 crore customers and one lakh travel partners across 2,600 cities and towns.
Octane.in is India’s first multi-channel platform for integrated Digital 1:1 marketing campaigns on Email & SMS. Marketers can send integrated campaigns on a clean, spam-free marketing platform; built on intelligent software which is available on demand. More information available at: www.octane.in.
Photo Caption: Email Marketing India